What does 'not from concentrate' mean and why is it supposedly better for you?
Hey Hey Excuse my ignorance as I should probably know the difference between from concentrate and not from concentrate but it always something that niggles on my mind when choosing juice at the supermarket and I always forget to research it. I am aware that 'not from concentrate' is meant to be better for you but why? So first of all I have found out that both types outline the way the juice is processed. Both types are pasteurized in order to kill off any harmful microorganisms in order to prolong shelf life and ensure the product if safe for human consumption. 'Not from concentrate' - this means the juice is obtained straight from the fruit then pasteurized and that is it, it's ready to go. 'From concentrate' - however this means that the juice obtained from the fruit is filtered in order to extract the water from the juice. This is so the juice will take up less space when it's transported. Once it has been transported the water is added back int...